Primefocus Health, a corporate spinout, faced the challenge of needing robust financial foundations, strategic planning for fundraising, and compliance, while operating as a nimble startup. As an early-stage company, it couldn't justify a full-time CFO, yet required a thought-partner to build essential financial infrastructure and prepare for VC diligence to avoid hindering future growth. Primefocus Health engaged Diana Maichin as a Fractional VP of Finance, dedicating two days per week. Her role encompassed developing financial and business models, including customer discovery and P&L, preparing for Board of Directors and fundraising efforts, and managing financial operations. Her deep experience in corporate spin-outs and health-tech provided a crucial sector-specific advantage. Within four months, Primefocus Health successfully closed an internal and institutional financing round. Diana established critical financial infrastructure, implemented a monthly operating cadence, and developed a five-year revenue model. The engagement was extended through calendar year 2025, demonstrating the value and sustained impact of the fractional leadership.

Amalfi, an early-stage startup, required experienced marketing leadership to drive immediate results but faced limited resources. Hiring a full-time executive or multiple agencies was financially prohibitive, preventing them from accessing the senior expertise needed. The company sought a solution that could provide rapid integration and proven marketing strategies without incurring high overhead costs or lengthy onboarding periods. They needed comprehensive marketing and brand strategy execution at a fraction of the typical expense. Amalfi partnered with a fractional Chief Marketing Officer (CMO) who dedicated approximately 15 hours per week. This engagement provided Amalfi with immediate access to over 15 years of seasoned marketing executive expertise at a significantly reduced cost compared to a full-time hire. The CMO seamlessly integrated with the leadership team, implementing proven playbooks from day one. This solution bypassed lengthy onboarding and agency complexities, offering high-level strategic guidance and operational execution. The partnership delivered executive-level marketing and revenue optimization capabilities that were otherwise financially unattainable. The fractional CMO successfully launched a paid membership model following a brand overhaul, which resulted in a 121% membership growth in 90 days and 203% growth in 120 days. Full-funnel acquisition strategies were implemented, increasing web traffic by 320% and qualified leads by 39%, alongside a 26% paid conversion rate. Content and social frameworks boosted audience growth by 141% and achieved 17% average engagement rates. Furthermore, operational efficiencies equivalent to 2-3 full-time employees were created through an integrated tech stack and automations. Following these results, the contract was extended 12 months.

Raven Health, a company with strong product-market fit, struggled to close new business despite investing in a traditional sales structure. They had a VP of Sales, account executives, and SDRs, but still faced difficulties converting prospects. The CEO was concerned about repeating the mistake of allocating significant resources to a full-time sales team without achieving desired sales growth. To address this, Raven Health's CEO opted for fractional sales leadership, engaging a Fractional Head of Sales for just 10 hours per week through Fractional Jobs. The fractional leader, Chris DeNoia, redirected the team's approach from technical product demonstrations to customer discovery. He taught the two existing employees, who lacked formal sales backgrounds, to first diagnose prospect challenges before presenting solutions, along with implementing simple process changes and focusing on ideal customer profiles. The turnaround began in less than four weeks, with a full ramp completed in six weeks. Raven Health successfully hit its monthly sales targets for three consecutive months: October, November, and December, demonstrating consistent quota attainment. The team also established a more efficient sales process, achieving an 18-day average sales cycle, and the engagement expanded into 2026 due to the fundamental improvements in sales outcomes and strategy.