
Shopify Plus agency and e-commerce solutions partner. Design development and growth services.
PraellaStrategic consulting for e-commerce brands including growth strategy, CRO, and brand development.
Growth strategy
Conversion optimization
Brand development
Custom Shopify Plus development services including theme development, app integrations, and performance optimization.
Custom theme development
App development
Migration services

CMO
We migrated to Shopify Plus with Praella and haven't looked back. Their ongoing support ensures our store keeps improving.

Ecommerce Director
Praella's Shopify development team understands both design and performance. Our site is beautiful AND fast after their redesign.

Founder
Praella's Shopify Plus expertise transformed our e-commerce performance. The conversion improvements speak for themselves.

DTC Brand
A DTC brand needed to migrate to Shopify Plus while improving on-site performance and conversion. The existing setup required optimization to better support ecommerce growth. The brand sought help to execute the migration without disrupting the customer experience. The team implemented a Shopify Plus migration for the DTC brand. They also completed performance optimization as part of the engagement. The work focused on improving the site experience alongside the platform transition. After the Shopify Plus migration and optimization work, the brand achieved a 35% increase in conversion. The improvements reflected measurable gains tied to the migration and performance efforts. The engagement delivered significant conversion improvement for the DTC brand.
Praella is a Shopify Plus agency and e-commerce solutions partner offering web development, design, and strategic consulting services. They help brands build and optimize their online stores through custom development, UX design, and growth strategy. Praella serves direct-to-consumer brands and e-commerce companies looking to scale their digital presence on the Shopify platform.
An independent global marketing consultancy delivering outsized growth.




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