Human Cloud
Login

Praella

Shopify Plus agency and e-commerce solutions partner. Design development and growth services.

FOCUS
PraellaPraella

Solution Highlights

Products

Showcase the products and solutions offered by Praella
Refresh Products

E-commerce Strategy & Growth

Strategic consulting for e-commerce brands including growth strategy, CRO, and brand development.

Growth strategy

Conversion optimization

Brand development

Pricing

Retainer or project-based

Shopify Plus Development

Custom Shopify Plus development services including theme development, app integrations, and performance optimization.

Custom theme development

App development

Migration services

Pricing

Project-based

Performance

Tracking the performance of the solution based on what's most important to you
CMO
Review

CMO

CMO

We migrated to Shopify Plus with Praella and haven't looked back. Their ongoing support ensures our store keeps improving.

Dec 31, 2025
Self Reported
Ecommerce Director
Review

Ecommerce Director

Ecommerce Director

Praella's Shopify development team understands both design and performance. Our site is beautiful AND fast after their redesign.

Dec 31, 2025
Self Reported
Founder
Review

Founder

Founder

Praella's Shopify Plus expertise transformed our e-commerce performance. The conversion improvements speak for themselves.

Dec 31, 2025
Self Reported
DTC Brand logo
Business Case

Achieved 35% Conversion Increase After Shopify Plus Migration

DTC Brand

A DTC brand needed to migrate to Shopify Plus while improving on-site performance and conversion. The existing setup required optimization to better support ecommerce growth. The brand sought help to execute the migration without disrupting the customer experience. The team implemented a Shopify Plus migration for the DTC brand. They also completed performance optimization as part of the engagement. The work focused on improving the site experience alongside the platform transition. After the Shopify Plus migration and optimization work, the brand achieved a 35% increase in conversion. The improvements reflected measurable gains tied to the migration and performance efforts. The engagement delivered significant conversion improvement for the DTC brand.

Key Results
  • 35% conversion increase via Shopify Plus migration and performance optimization
Save
Source this exact business case
Share
Apr 1, 2021
Self Reported

About Praella

Praella is a Shopify Plus agency and e-commerce solutions partner offering web development, design, and strategic consulting services. They help brands build and optimize their online stores through custom development, UX design, and growth strategy. Praella serves direct-to-consumer brands and e-commerce companies looking to scale their digital presence on the Shopify platform.

Additional Details

Industries
E-commerce Shopify
Human Cloud Logo

Human Cloud is a global workforce advisory firm that helps Fortune 500 companies future-proof their workforces through cloud-driven talent solutions. Led by CEO Matthew Mottola and Head of Enterprise Strategy Tony Buffum, the firm has been at the forefront of AI, talent platforms, and enterprise adoption since 2012.

STAY CONNECTED

© 2026 Human Cloud. All rights reserved.

AI Content may contain mistakes and is not legal, financial or investment advice.

© 2026 All rights reserved

Built by our incredible talent cloud of independent designers, developers, and content writers