The SMB company needed to hire faster with a lean team, but its recruiting process relied on scheduled phone screens and manual coordination. This approach slowed candidate screening and made it harder to focus time on the best applicants. Hiring managers also faced delays caused by scheduling and fragmented candidate information. The team implemented one-way video interviewing alongside an applicant tracking system to streamline screening and workflow. Recruiters triggered video interview requests directly from within the ATS after reviewing new applicants. This created a more standardized evaluation process and enabled hiring managers to review candidates without scheduling delays. The company reduced screening and interviewing time by 50% using video interviews. It replaced a 45-minute scheduled phone interview with a 15-minute one-way video interview, saving countless hours in screening. The ATS and video interviewing workflow also simplified coordination so hiring managers could process candidates more independently.