TrueRights
TrueRights is a platform designed to protect, license, and monetize rights and IP for creators, brands, and talent in the era of generative AI.
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About TrueRights
TrueRights is a comprehensive platform that aids talent, brands, and agencies in managing digital rights in the age of artificial intelligence. By centralizing processes for tracking usage rights, it empowers users to control how their likeness, voice, and content are utilized across various campaigns and creative projects. TrueRights offers a suite of innovative tools, including TrueRates—an industry-first usage rights calculator that provides transparent pricing, enabling fair and efficient negotiations. The platform emphasizes consent and control for creators through its TalentRights dashboard, allowing them to set specific preferences regarding how their likeness and intellectual property can be used. This feature is particularly beneficial for emerging talent, giving them essential tools and guidance to understand and monetize their rights early in their careers. TrueRights aims to be the cornerstone of IP management for talent, ensuring a secure and efficient ecosystem for creators navigating the complexities of AI and digital content.
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