We have worked with quite a few fractional leaders in all the different areas. In the case of Authentic, and with our fractional CMO specifically, there was a big difference in the fractional offering that she had versus other people, in that she truly feels like a part of the team. She’s taken so much time and effort to really understand what we’re doing.

Everything we’re doing is working. The content is driving eyeballs; the eyeballs are turning into real prospects that want to know how we can help them. This [engagement] has really poured fuel on the organization in terms of growth and hitting our targets.

We picked Authentic as our partner for two reasons: One, the value was there. It’s a big investment, but we felt that what we were getting, in terms of time, the mindshare, and the skill set and experience of our fractional CMO, lined up well with what we needed and what was in budget. And second, we just really enjoyed the process of meeting the team — understanding how Authentic approaches marketing at large, and then, when we met our dedicated fractional CMO, it just worked.

One of our Authentic Fractional CMO’s superpowers is his ability to be a positive influence. He took the team under his wing, helped them understand where their expertise lay, divvied them out into those different areas of expertise, and helped them feel they were making a difference.

I just wanted to take a moment and let you know how much I value working with [our CMO] through Authentic! She has been an amazing coach, mentor, and friend and has immensely helped me in growing my marketing confidence and building an amazing marketing team! We truly value our partnership with Authentic and cannot thank you enough for bringing [CMO] into our organization!