Theisen's, a farm and home retail chain, needed to optimize marketing spend and strengthen vendor relationships. Marketing operations required assessment to identify inefficiencies and opportunities. The team also needed to maintain campaign effectiveness while controlling costs. A Fractional CMO was deployed to evaluate marketing operations and guide improvements. The engagement developed a marketing strategy aligned to budget and performance goals. Efficiency initiatives were implemented to streamline execution and support stronger vendor co-op collaboration. The engagement achieved a 40% reduction in direct mail costs while maintaining effectiveness. It also delivered 20% year-over-year growth in vendor co-op funding. Marketing ROI improved across channels as operations became more efficient.

PetroSkills, a global leader in oil and gas training, needed to modernize their marketing approach and drive measurable business results. Their existing marketing approach required updates to better support growth. They also needed clearer, measurable outcomes from their marketing efforts. A Fractional CMO was deployed to lead the engagement. They developed an integrated strategy across digital, content, and demand generation. They also established data-driven marketing operations to improve planning, execution, and measurement. The engagement delivered a 59% year-over-year increase in e-commerce revenue. It also generated 400 sales qualified leads within four months. In addition, PetroSkills established data-driven marketing operations to sustain and measure performance over time.

Redpath and Company, a CPA and advisory firm, needed to evolve its marketing function to support growth objectives. The existing marketing capabilities had not kept pace with the organization’s ambitions. The team needed a clearer view of current marketing maturity and a path to build a more effective function. A Fractional CMO was deployed to assess marketing maturity and identify gaps. A marketing strategy was developed to align brand, digital, and content efforts with growth goals. Programs were implemented across brand, digital, and content to operationalize the strategy. The engagement achieved a 20-point improvement on the marketing maturity assessment. It delivered over 2000% growth in LinkedIn reposts. The work also established sustainable marketing operations to support ongoing execution.