Theisen's, a farm and home retail chain, needed to optimize their marketing spend and improve vendor relationships. Authentic deployed a Fractional CMO who assessed marketing operations, developed strategy, and implemented efficiency improvements. The engagement delivered measurable results including 40% reduction in direct mail costs while maintaining effectiveness, 20% year-over-year growth in vendor co-op funding, and improved marketing ROI across channels.

PetroSkills, a global leader in oil and gas training, needed to modernize their marketing approach and drive measurable business results. Authentic deployed a Fractional CMO who developed integrated strategy across digital, content, and demand generation. The engagement delivered significant results including 59% year-over-year e-commerce revenue growth, 400 sales qualified leads generated within four months, and establishment of data-driven marketing operations.

Redpath and Company, a CPA and advisory firm, needed to evolve their marketing function to support growth objectives. Authentic deployed a Fractional CMO who assessed marketing maturity, developed strategy, and implemented programs across brand, digital, and content. The engagement delivered measurable results including a 20-point improvement on marketing maturity assessment, over 2000% increase in LinkedIn reposts, and establishment of sustainable marketing operations.

Pet Poison Helpline, a leader in animal poison control, had grown organically for nearly 20 years through referrals and word of mouth but lacked formal marketing strategy and resources. Authentic deployed a Fractional CMO who assessed current state, built the business case for marketing investment, developed team structure and job descriptions, interviewed final candidates, and created integrated strategy covering brand architecture, website, social media, and content. The engagement established the marketing foundation needed to support continued growth.

KLN Family Brands' Wiley Wallaby licorice was an unknown niche product with minimal market presence. Authentic partnered with KLN over an extended period to transform Wiley Wallaby into a nationally recognized brand. The comprehensive brand-building effort included strategy development, positioning, creative execution, and go-to-market planning that drove the brand from obscurity to over $100 million in annual revenue.

Pet Poison Helpline, a leader in animal poison control, had grown organically for nearly 20 years through referrals and word of mouth but lacked formal marketing strategy and resources. Authentic deployed a Fractional CMO who assessed current state, built the business case for marketing investment, developed team structure and job descriptions, interviewed final candidates, and created integrated strategy covering brand architecture, website, social media, and content. The engagement established the marketing foundation needed to support continued growth.

Theisen's, a farm and home retail chain, needed to optimize their marketing spend and improve vendor relationships. Authentic deployed a Fractional CMO who assessed marketing operations, developed strategy, and implemented efficiency improvements. The engagement delivered measurable results including 40% reduction in direct mail costs while maintaining effectiveness, 20% year-over-year growth in vendor co-op funding, and improved marketing ROI across channels.

Redpath and Company, a CPA and advisory firm, needed to evolve their marketing function to support growth objectives. Authentic deployed a Fractional CMO who assessed marketing maturity, developed strategy, and implemented programs across brand, digital, and content. The engagement delivered measurable results including a 20-point improvement on marketing maturity assessment, over 2000% increase in LinkedIn reposts, and establishment of sustainable marketing operations.

PetroSkills, a global leader in oil and gas training, needed to modernize their marketing approach and drive measurable business results. Authentic deployed a Fractional CMO who developed integrated strategy across digital, content, and demand generation. The engagement delivered significant results including 59% year-over-year e-commerce revenue growth, 400 sales qualified leads generated within four months, and establishment of data-driven marketing operations.