Campari needed to bring its cinema partnership with the Cannes Film Festival to life during Cannes 2025. The project faced major constraints, including a tight window with A-list talent and a live shoot during one of the busiest weeks on the Riviera. The team also had to meet an aggressive deadline of delivering the final film within 36 hours after wrap. A cinematic storytelling approach was developed to reflect Campari’s century-long relationship with cinema. The production captured a short film on location inside the Palais during the Cannes Film Festival itself, featuring Danish actor Mads Mikkelsen. Award-winning director Martin Werner led the creative execution, with Campari closely engaged as a creative partner throughout. The project resulted in a 72-second cinematic short that felt less like an ad and more like a moment lifted from a larger film. The film was delivered within 36 hours post-shoot despite the live-event constraints and limited talent availability. The final piece combined on-location Cannes production with an elevated performance and a restrained, elegant directorial approach.

BBC & Türkiye Tourism needed to position Türkiye as a year-round destination. They wanted to inspire travellers to look beyond well-trodden routes. The goal was to showcase the country’s diversity, reframe perceptions, and attract new audiences seeking authentic experiences. Detour Türkiye was developed as a travel documentary series that uncovered unexpected sides of the country. Each episode explored a different region through the eyes of its people, revealing hidden places, stories, and perspectives. The series was filmed over 10 days and covered more than 1,000 kilometers, using a wry voiceover, local characters as guides, and immersive visuals. The series delivered a fresh, cinematic take on Türkiye that showcased destinations beyond common clichés. It highlighted lesser-known regions through local storytelling and on-the-ground guides exploring their own communities. The production helped reframe how Türkiye was seen by presenting diverse experiences across multiple regions within a tight filming schedule.

Mitchum needed a new campaign to support the brand’s 2024 evolution. The work had to align to a new territory centered on confidence. It also needed to continue highlighting Mitchum’s powerful 48hr efficacy. The team developed the new campaign line, “Just Mitchum,” with a long-term vision to make using Mitchum a memorable, proprietary shorthand for putting on deodorant. A two-day shoot was executed in Romania. The production captured authentic moments with real people from all walks of life, focused on intimate, emotive, and meaningful experiences. The project delivered a new campaign line for Mitchum’s 2024 brand evolution. It produced TVC and photography assets grounded in authentic, confidence-led storytelling. The final content continued to spotlight the product’s 48hr efficacy through real-life moments captured during the Romania shoot.