&Marketing
Outsourced marketing firm providing fractional CMOs and agile marketing execution teams for growing businesses
&MarketingSolution Highlights
Performance
Kirk Waldfogel
Kirk Waldfogel • CEO
Katie seamlessly integrated with our team and her expertise was crucial in developing a strategy for our new single-user target market... Her contributions have been invaluable in helping Model Match stay competitive.
Todd Lindenbaum
Todd Lindenbaum • Founder & CEO
Being able to get some of a CMO's time and all of his expertise made the most sense... His external expertise has unlocked tremendous growth for us.
351% ROAS with direct mail campaign generating $20K+ in sales
Clozetivity Southeast PA
The recently launched custom closet franchise needed to generate leads at lower cost per acquisition, requiring expanded marketing tactics beyond digital advertising. The solution supplemented digital with Every Door Direct Mail (EDDM) by USPS, including A/B testing of two postcards targeting specific audience parameters (residential properties, high household income, ages 25-55).
- 351% Return On Ad Spend (ROAS)
- 2 sales exceeding $10,000 each from 4 leads
- 17% conversion rate overall
56% increase in e-commerce revenue within 60 days of launch
Model Match
Model Match needed to evolve its business model to reach individual loan officers who had been neglected in previous outreach efforts. A seasoned fractional CMO with extensive SaaS experience delivered comprehensive customer research, updated website and branding messaging, digital advertising campaigns, and strategic pricing refinement for single-user offerings.
- 56% increase in e-commerce revenue in 60 days
- Seamless fractional CMO integration with executive team
- Rapid expansion of customer base
Unlocked tremendous growth with strategic realignment and new sales leadership
SuiteHop
Post-COVID recovery had stalled SuiteHop's growth trajectory, with founder Todd Lindenbaum operating defensively. Traditional agencies and full-time CMO hiring proved ineffective or financially unfeasible. The Fractional CMO engagement delivered streamlined candidate matching with 5 pre-qualified profiles, data-driven strategy development with SWOT analysis, and an 8-12 month actionable growth roadmap with hands-on mentorship for internal team execution.
- Strategic realignment with 2-3 key initiatives
- New head of sales onboarded
- Internal marketing team empowered
Unlocked tremendous growth
SuiteHop
Post-COVID recovery had stalled SuiteHop's growth trajectory, with founder Todd Lindenbaum operating defensively. Traditional agencies and full-time CMO hiring proved ineffective or financially unfeasible. The Fractional CMO engagement delivered streamlined candidate matching with 5 pre-qualified profiles, data-driven strategy development with SWOT analysis, and an 8-12 month actionable growth roadmap with hands-on mentorship for internal team execution.
- Strategic realignment with 2-3 key initiatives
- New head of sales onboarded
- Internal marketing team empowered
Qualifications
Features
Focus Areas
Specialized areas the solution focuses on. The best solutions specialize in niches across skillsets, functions, industries, regions, and more.
Category
General category of the solution.
About &Marketing
&Marketing is an outsourced marketing firm that provides fractional Chief Marketing Officers and agile marketing execution teams for growing businesses. They offer experienced marketing leadership without the expense of full-time employees plus hands-on marketing implementation and flexible scalable marketing talent on demand. Their model allows businesses to access senior-level marketing talent while avoiding traditional employment overhead costs serving mid-market to growth-stage companies.
Additional Details
Other Top Ranked Solutions
An independent global marketing consultancy delivering outsized growth.
Human Cloud Verification ensures that the listed end customer is verified. It's used across kudos, customers, and business cases, and performed by Human Cloud. Think about it like a background check.
