Newsweek Common Ground Campaign needed revamped digital ads that leveraged AI-generated imagery. The customer sought new visuals that fit a pen-drawn portrait style while remaining suitable for a modern digital campaign. Existing creative approaches did not provide the distinctive look required. An iterative concepting process was implemented using MidJourney to explore creative prompts. The team tested directions such as pen-drawn style portraits of construction workers and doctors. The workflow ran through Discord and combined AI outputs with traditional design tools to refine the final visuals. The effort delivered unique visuals that blended traditional illustration cues with modern digital clarity. The campaign’s digital visuals were enhanced with AI-generated, pen-drawn style portrait concepts. The final assets aligned with the customer’s need for refreshed digital ads built on AI-generated imagery.

Shanti Energy Bars needed packaging that reflected their all-natural, vegan superfood ingredients and vibrant personality. Their existing packaging did not clearly communicate these attributes. They also needed to differentiate multiple flavors while keeping the lineup recognizable as one product family. A bold, colorful packaging system was developed with eye-catching typography to highlight health benefits. Each flavor received a unique twist while maintaining a cohesive look across the full line. Custom icons and playful illustrations were created to bring the superfood benefits to life. The work delivered a unified multi-flavor packaging line that matched the brand’s vibrant personality. The packaging clearly emphasized the all-natural, vegan superfood positioning through typography and visuals. Each flavor was differentiated while the overall product-line aesthetic remained consistent.