They have a strong network of marketers who can plug into an existing business operation very quickly. As I'm building out my marketing org at Yelp, I need specific expertise and I often can't wait for FTEs, and Right Side Up fills that need really well.

Right Side Up has been a strategic partner, providing as-needed expertise and resources to fill gaps in our team as we scale our business. They've provided lifecycle marketing strategy and execution until we hired a full-time role, provide ongoing SEO consulting on an on-demand basis, and have been instrumental in growing new channels like podcasts. Their flexible approach makes it particularly easy to bring them onboard to make a big impact to the business.

Right Side Up is the most versatile, strategic, efficient agency I have ever worked with in my 10 years in CPG.

They are able to find and vet highly talented digital performance marketers. Their ability to probe upfront to assess talent and the flexible model of offering hourly work with the option to hire offers us the ability to scale and hire rapidly. There are a lot of skilled workers in the Bay area but understanding where they can fit in and true area expertise is hard to do in a basic interview setting, especially if you're starting from scratch. Right Side Up knows how to get to the best.

We worked with a RSU Affiliate consultant to scale our affiliate program via direct relationships & 1:1 communication with publishers, which drove increased coverage and organic exposure. We were able to optimize our commission structure to lower overall costs, while increasing coverage and still scaling revenue through a focused and optimal strategy for our brand. Overall, we saw an extreme ROAS improvement YoY and we are so happy with the work RSU has helped us achieve.

We were skeptical of having another agency experience where we pay a high commission and get data delays and lackluster results. We were planning on using Right Side Up to help us transition our audio program fully in-house. We've had such a refreshing experience that this has turned into a long-term relationship, with the RSU team acting as an extension of ours. Our program has grown while becoming more efficient, exceeding our expectations for what's possible within the channel. If anyone is on the fence about working with Right Side Up versus a traditional agency, I'm happy to talk through all the research I did to make the move.