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Nike Los Angeles needed to manage community gym partnerships and deliver a cohesive launch for the Metcon 10 shoe. The campaign required local coordination across multiple gyms and studios in Los Angeles. It also needed programming that connected with women through a clear theme of transforming stress into strength. The team managed community gym partnerships and produced branded activations tied to the Metcon 10 launch. The campaign delivered strength, yoga, and mindfulness sessions across participating locations. It also supported community leaders with exclusive trainer seeding kits and coordinated a social media rollout featuring Los Angeles women. The launch was executed through five immersive gym and studio activations across Los Angeles. The partnership continued as a multi-year relationship that began in 2022. The campaign combined in-person programming, community leader support, and coordinated social amplification to support the Metcon 10 release.

Nike Los Angeles needed support managing community gym partnerships while launching the Metcon 10 shoe. The team aimed to engage women across Los Angeles through immersive experiences tied to mind, body, and sport. The challenge included coordinating multiple fitness modalities and aligning community participation with a cohesive brand narrative. A program was implemented to manage community gym and studio partnerships and produce branded activations across Los Angeles. The rollout included strength, yoga, and mindfulness sessions designed around transforming stress into strength. Exclusive trainer seeding kits were distributed to community leaders, and a coordinated social media rollout featured LA women embodying the “victor” mindset. The campaign delivered five gym and studio activations across Los Angeles tied to the Metcon 10 launch. The partnership continued as a multi-year relationship that began in 2022 supporting Nike Holistic Fitness in Los Angeles. The effort connected community leaders, in-person programming, and social amplification into a unified activation series.

Infinity Marketing Team ran an ambitious lead generation program for State Farm Insurance that required reliable staffing at scale. The program operated as a traveling tour with pop-up events at sporting events, concerts, festivals, and similar venues. It needed consistent recruitment, onboarding, and coordination to support recurring activations across many locations. The effort had been running since 2022. A staffing partner was engaged to support the program end-to-end. The team recruited and onboarded contractors and coordinated field staffing for the traveling activations. It supported 20 activation teams that moved between cities for scheduled event days. The program also used personalized bobbleheads as a community connection tool for State Farm agents. The program staffed and coordinated over 200 contractors to support nationwide activations. It managed more than 1,000 event days annually while maintaining coverage across 39 cities each year. It successfully deployed 20 activation teams to execute pop-up events at major venues. The tour supported the ongoing lead generation effort for State Farm since 2022.

Infinity Marketing Team ran an ambitious lead generation program for State Farm Insurance that required reliable full production coverage. The program spanned pop-up events at sporting events, concerts, festivals, and similar venues. It needed consistent staffing and coordination to execute large-scale, multi-city activations. A staffing partnership was implemented to support the program’s execution. Recruiting, onboarding, and coordinating contractors were handled to ensure event teams were ready for deployments. The program also used personalized bobbleheads as a community connection tool for State Farm agents at events. The program operated with 20 activation teams traveling to 39 cities annually and delivered more than 1,000 event days annually. Over 200 contractors were recruited and onboarded to support the execution. The work contributed to record-setting lead generation results and multiple industry awards for marketing excellence.

Infinity Marketing Team ran an ambitious lead generation program for State Farm Insurance that required consistent, high-volume event execution. The program depended on pop-up activations at sporting events, concerts, festivals, and similar venues. It needed reliable staffing coverage across many locations and dates each year. Scaling the program demanded rapid recruiting and tight coordination of a large contractor workforce. A staffing partnership was implemented to support the program’s execution. The team recruited, onboarded, and coordinated over 200 contractors to staff the tour. It organized 20 activation teams that traveled to 39 cities annually. These teams delivered personalized bobbleheads as a community connection tool for State Farm agents. The program executed more than 1,000 event days annually since 2022. It supported record-setting lead generation results for the campaign. It also contributed to multiple industry awards for marketing excellence. The staffing and coordination approach enabled consistent delivery across cities and event venues.

Nike needed to transport a very large number of students during school hours for a private concert event honoring students affected by the LA fires. The event, called The Assembly, brought together over 4,000 students from the Pasadena and Altadena school districts. Managing safe, coordinated transportation at that scale required tight logistics and accountability from start to finish. A comprehensive travel logistics plan was implemented to move students to and from the event. Student waivers were collected to support participation and safety requirements. Over 120 certified coach buses were sourced from across multiple states. Coordination was managed closely with both school districts to ensure students were safe and accounted for during loading and transport. The program successfully transported over 4,000 students from the Pasadena and Altadena school districts to the private concert experience. Over 120 certified coach buses were secured from multiple states to support the movement. School partners recognized the effort, with an assistant principal citing the hours and dedication that went into coordination and describing the experience as once-in-a-lifetime for students.

Varonis needed to build brand awareness in the Boston area through a fully integrated marketing campaign. redpepper had execution covered in-house except for the experiential component. They needed a hands-on activation that fit the campaign concept and reached CISOs. An interactive pop-up experience called Varonis Park was implemented in Boston. The concept translated the idea that “dogs can be a lot like data” into an experiential format. CISOs visited the space to learn about Varonis’ product offerings while interacting with adoptable puppies. The activation ran for 10 days in Boston. CISOs engaged with product education during the pop-up experience. The campaign also resulted in 10 puppies being adopted.