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Tongal

Your Studio on Demand - Brilliant creative from creative people everywhere.

Est.2009
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Solution Highlights

Performance

Tracking the performance of the solution based on what's most important to you
Hilton logo
Business Case

Global hospitality content program delivers 2,000+ assets across 150 properties worldwide

Hilton

Tongal's work with Hilton spans every corner of the planet and creative spectrum. Since 2022, Tongal Creators have delivered more than 2,000 assets across 150 properties worldwide. Throughout 2024, Tongal Creators captured property stills and video content for Waldorf Astoria and Curio brands at 28 properties across four continents within a six-week period. A Tongal Campaign Director oversaw satellite filmmakers at each location to ensure brand consistency. Creators also produced the popular My 9 Things YouTube series and Stay Tours showcasing 100+ properties.

Key Results
  • 2,000+ assets delivered
  • 150 properties worldwide
  • 28 properties in 6 weeks across 4 continents
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Jan 1, 2022
Self Reported
Hilton logo
Business Case

2,000+ assets across 150 properties worldwide

Hilton

Tongal's work with Hilton spans every corner of the planet and creative spectrum. Since 2022, Tongal Creators have delivered more than 2,000 assets across 150 properties worldwide. Throughout 2024, Tongal Creators captured property stills and video content for Waldorf Astoria and Curio brands at 28 properties across four continents within a six-week period. A Tongal Campaign Director oversaw satellite filmmakers at each location to ensure brand consistency. Creators also produced the popular My 9 Things YouTube series and Stay Tours showcasing 100+ properties.

Key Results
  • 2,000+ assets delivered
  • 150 properties worldwide
  • 28 properties in 6 weeks across 4 continents
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Jan 1, 2022
Self Reported
Nickelodeon logo
Business Case

Next-level social content exceeding engagement benchmarks by 300-700%

Nickelodeon

Tongal collaborated with Nickelodeon to build the Nick Creator Collective - a nimble program for developing and scaling evergreen and seasonal social content across SpongeBob Universe, NickRewind, Nicktoons, and Nick Jr. The dedicated team of Nick fans with eclectic skills (animation, design, editing, AR, filmmaking, puppeteering, candy sculpting) delivers ongoing social content. Results include Instagram content exceeding engagement benchmarks by +300% and an iCarly recap video that exceeded video view benchmarks by +700% across Facebook and Instagram, becoming the top performing non-trailer asset of the entire iCarly reboot campaign.

Key Results
  • +300% Instagram engagement vs benchmarks
  • +700% video views vs benchmarks (iCarly recap)
  • Top performing non-trailer asset for iCarly reboot
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Jan 1, 2021
Self Reported
Nickelodeon logo
Business Case

Nick Creator Collective delivers next-level social content exceeding engagement benchmarks by 300-700%

Nickelodeon

Tongal collaborated with Nickelodeon to build the Nick Creator Collective - a nimble program for developing and scaling evergreen and seasonal social content across SpongeBob Universe, NickRewind, Nicktoons, and Nick Jr. The dedicated team of Nick fans with eclectic skills (animation, design, editing, AR, filmmaking, puppeteering, candy sculpting) delivers ongoing social content. Results include Instagram content exceeding engagement benchmarks by +300% and an iCarly recap video that exceeded video view benchmarks by +700% across Facebook and Instagram, becoming the top performing non-trailer asset of the entire iCarly reboot campaign.

Key Results
  • +300% Instagram engagement vs benchmarks
  • +700% video views vs benchmarks (iCarly recap)
  • Top performing non-trailer asset for iCarly reboot
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Jan 1, 2021
Self Reported
eos logo
Business Case

Gen Z creator content outperforms benchmarks by 8x

eos

The eos team uses Tongal to find socially fluent creators year-round, producing content like the Ice Cream Flavor Lab campaign which outperformed typical benchmarks by 8x. Within Tongal's 160k-strong global community, creators connect with the personal care brand's Gen Z and Millennial target demo in their own authentic voice. Director Leah Henoch brought eos' Dirty DMs concept to life featuring a grandmother reading real NSFW social media comments about body lotion. As a brand committed to inclusivity, eos partners with diverse talent to power content both in front of and behind the camera.

Key Results
  • 8x benchmark performance (Ice Cream Flavor Lab)
  • 160k+ creator community access
  • Gen Z and Millennial targeting
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Jan 1, 2020
Self Reported
eos logo
Business Case

Gen Z creator content outperforms benchmarks by 8x with authentic brand storytelling

eos

The eos team uses Tongal to find socially fluent creators year-round, producing content like the Ice Cream Flavor Lab campaign which outperformed typical benchmarks by 8x. Within Tongal's 160k-strong global community, creators connect with the personal care brand's Gen Z and Millennial target demo in their own authentic voice. Director Leah Henoch brought eos' Dirty DMs concept to life featuring a grandmother reading real NSFW social media comments about body lotion. As a brand committed to inclusivity, eos partners with diverse talent to power content both in front of and behind the camera.

Key Results
  • 8x benchmark performance (Ice Cream Flavor Lab)
  • 160k+ creator community access
  • Gen Z and Millennial targeting
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Jan 1, 2020
Self Reported
Sundance Institute logo
Business Case

Global short film challenge sources 1,388 submissions from 89 countries

Sundance Institute

The Gates Foundation and Sundance Institute partnered with Tongal to create empowering stories about communities overcoming poverty and hunger. The challenge received 1,388 submissions from 89 countries, with five winning filmmakers from USA, Nigeria, India, and South Africa attending the Sundance Film Festival where their films premiered. Tongal also worked with Sundance Collab on a pitch challenge for emerging creators. Separately, Southwest Airlines worked with Tongal to identify filmmakers for their first branded film 'Alone in Tombstone', a 15-minute short directed by Kelsey Taylor that premiered in May 2023.

Key Results
  • 1,388 submissions received
  • 89 countries represented
  • 5 winning films premiered at Sundance
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Jan 1, 2020
Self Reported
lululemon logo
Business Case

Year-round content program powers ambassador network and #sweatlife community

lululemon

Built around three core values — Sweat, Grow, Connect — lululemon uses Tongal to produce mission-driven storytelling by their community, for their community. Tongal creators who are also lululemon fans power consistent content that builds community around their #sweatlife culture year-round, from podcasts to marathon training series to ambassador-led workouts. Tongal has created hundreds of social videos featuring ambassadors, everyday athletes, and talent like NFL player Nick Foles. During COVID-19, lululemon pivoted to ambassador-powered content made at home, with Tongal editors assembling at-home workout videos.

Key Results
  • Hundreds of social videos produced
  • Year-round content program
  • Podcast and training series content
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Jan 1, 2020
Self Reported
Sundance Institute logo
Business Case

Global short film challenge sources 1,388 submissions from 89 countries with Sundance premieres

Sundance Institute

The Gates Foundation and Sundance Institute partnered with Tongal to create empowering stories about communities overcoming poverty and hunger. The challenge received 1,388 submissions from 89 countries, with five winning filmmakers from USA, Nigeria, India, and South Africa attending the Sundance Film Festival where their films premiered. Tongal also worked with Sundance Collab on a pitch challenge for emerging creators. Separately, Southwest Airlines worked with Tongal to identify filmmakers for their first branded film 'Alone in Tombstone', a 15-minute short directed by Kelsey Taylor that premiered in May 2023.

Key Results
  • 1,388 submissions received
  • 89 countries represented
  • 5 winning films premiered at Sundance
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Jan 1, 2020
Self Reported
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Qualifications

Certifications, badges, customers, and features that qualify this solution

Features

Team Capacity
Vetted Talent

Focus Areas

Specialized areas the solution focuses on. The best solutions specialize in niches across skillsets, functions, industries, regions, and more.

Content
Production
Video

Category

General category of the solution.

Talent Platforms

About Tongal

Tongal is a creative content crowdsourcing platform connecting entertainment brands with a global network of 160,000+ filmmakers, writers, and creative professionals. Founded in 2009, they use a distributed workforce model breaking the creative process into competition phases from idea through video execution. Their platform produces TV commercials, original content, digital advertising, and instructional videos. Clients include LEGO, Mattel, Procter & Gamble, Unilever, Johnson & Johnson, NASA, and Sundance. Notable achievement: aired a Speed Stick Super Bowl commercial in 2013. They also partnered with LEGO Group in 2020 for LEGO World Builder.

Additional Details

Customer Regions
APAC
LATAM
Industries
Advertising
Consumer Goods
Entertainment
Marketing
Human Cloud Logo

Human Cloud is a global workforce advisory firm that helps Fortune 500 companies future-proof their workforces through cloud-driven talent solutions. Led by CEO Matthew Mottola and Head of Enterprise Strategy Tony Buffum, the firm has been at the forefront of AI, talent platforms, and enterprise adoption since 2012.

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