Hilton needed a global hospitality content program that could scale across brands and locations while staying consistent. The work spanned properties around the world and required both stills and video coverage. Hilton also needed the ability to execute quickly across multiple continents and locations. A global creator network captured property stills and video content for the Waldorf Astoria and Curio brands. A Campaign Director oversaw satellite filmmakers at each location to ensure brand consistency. Creators also produced the My 9 Things YouTube series and Stay Tours content showcasing properties. Since 2022, the program delivered more than 2,000 assets across 150 properties worldwide. In 2024, creators captured content for 28 properties across four continents within a six-week period. The Stay Tours series showcased 100+ properties.

Hilton needed to capture and deliver consistent, on-brand creative across properties around the world. The scope spanned multiple brands, locations, and content types. The work required coordination across many shoots while maintaining brand consistency. Since 2022, creators delivered a high volume of assets across Hilton’s global portfolio. Throughout 2024, property stills and video content were captured for Waldorf Astoria and Curio brands at 28 properties across four continents within a six-week period. A Campaign Director oversaw satellite filmmakers at each location to ensure brand consistency. Creators also produced the My 9 Things YouTube series and Stay Tours. The program delivered more than 2,000 assets across 150 properties worldwide. In 2024, production covered 28 properties across four continents within six weeks while maintaining brand consistency via centralized oversight. The Stay Tours series showcased 100+ properties. The partnership continued from 2022 onward, supporting global content needs across multiple brands and formats.

Nickelodeon needed a nimble way to develop and scale both evergreen and seasonal social content across multiple franchises. The team had to keep output consistent while spanning distinct brand voices. Content also needed to beat established engagement and view benchmarks across platforms. A dedicated creator program was implemented to produce ongoing social content across SpongeBob Universe, NickRewind, Nicktoons, and Nick Jr. The team was composed of Nick fans with eclectic skills, including animation, design, editing, AR, filmmaking, puppeteering, and candy sculpting. The program supported rapid development and scaling of social assets tailored to each franchise. Instagram content exceeded engagement benchmarks by 300%. An iCarly recap video exceeded video view benchmarks by 700% across Facebook and Instagram. That recap became the top-performing non-trailer asset of the entire iCarly reboot campaign.

Nickelodeon needed a nimble way to develop and scale evergreen and seasonal social content across multiple franchises. The customer had to keep output fresh while covering diverse brand worlds like SpongeBob Universe, NickRewind, Nicktoons, and Nick Jr. The goal was to consistently meet and exceed social engagement and video view benchmarks. A dedicated creator program called the Nick Creator Collective was built to produce ongoing social content. A team of Nick fans with eclectic skills—including animation, design, editing, AR, filmmaking, puppeteering, and candy sculpting—was assembled to support continuous production. The program delivered content across key Nickelodeon social channels and campaigns, including assets tied to the iCarly reboot. Instagram content exceeded engagement benchmarks by +300%. An iCarly recap video exceeded video view benchmarks by +700% across Facebook and Instagram. That recap became the top performing non-trailer asset of the entire iCarly reboot campaign.

eos needed socially fluent creators to connect with Gen Z and Millennial audiences using authentic brand storytelling. The team wanted a way to source talent consistently across the year. They also aimed to bring bold, culturally relevant concepts to life while staying aligned with their inclusivity commitments. eos used a platform to find creators year-round and produce creator-led campaigns such as Ice Cream Flavor Lab. Creators from a 160k-strong global community contributed content in their own authentic voice. Director Leah Henoch brought eos’ Dirty DMs concept to life, featuring a grandmother reading real NSFW social media comments about body lotion. eos also partnered with diverse talent both in front of and behind the camera. The Ice Cream Flavor Lab campaign outperformed typical benchmarks by 8x. eos accessed a 160k+ global creator community to support ongoing content needs. The creator-first approach helped the brand speak to its Gen Z and Millennial target demo in an authentic voice.

PayPal needed to ideate and execute a 2020 holiday TV campaign that could perform strongly among a crowded field of holiday advertising. The campaign also required multiple localized versions to reach audiences in different markets. PayPal sought a creative approach that could scale across products and geographies without losing cohesion. PayPal partnered with a creator community to develop the holiday campaign “Make it One to Remember.” After greenlighting an idea from creator Rebecca Swegle, PayPal engaged LA-based filmmaker Kelsey Taylor as Creative Director. Using the platform, Kelsey identified five additional directors from Ireland, India, the Netherlands, and the US to produce localized ads. The team produced creative variations aligned to five PayPal products across multiple markets. The campaign ranked #2 on Ad Age’s Top 10 Holiday Ads list, based on Ace Metrix testing of 300+ holiday ads. The production delivered 137 videos in total. The work covered five PayPal products and localized ads for eight countries. The final output was created by six directors spanning four countries.

eos needed socially fluent creator content that resonated with Gen Z and Millennials in an authentic voice. The brand aimed to bring bold social-first concepts to life while staying aligned with its inclusivity commitments. It also required access to a broad creator pool to support ongoing content needs. eos implemented a year-round approach to finding and working with socially fluent creators. The team produced campaigns such as the Ice Cream Flavor Lab and developed concepts like Dirty DMs, featuring a grandmother reading real NSFW social media comments about body lotion. Creators were sourced from a large global community to better connect with eos’ target audience. eos also partnered with diverse talent both in front of and behind the camera. The Ice Cream Flavor Lab campaign outperformed typical benchmarks by 8x. eos leveraged access to a 160k+ global creator community to support its content efforts. The work helped the brand connect with Gen Z and Millennial audiences through creators’ authentic voices.

Sundance Institute sought to surface empowering stories about communities overcoming poverty and hunger. It needed a way to attract diverse filmmakers and concepts at global scale. It also aimed to bring select winning work to a high-profile premiere environment. The Gates Foundation and Sundance Institute partnered to run a global short film challenge. The program invited creators worldwide to submit films aligned to the theme. In addition, Sundance Collab supported a separate pitch challenge for emerging creators. The challenge received 1,388 submissions from 89 countries. Five winning filmmakers from the USA, Nigeria, India, and South Africa attended the Sundance Film Festival where their films premiered. Separately, Southwest Airlines identified filmmakers for its first branded film, 'Alone in Tombstone', a 15-minute short directed by Kelsey Taylor that premiered in May 2023.

Sundance Institute and the Gates Foundation needed a way to source empowering stories about communities overcoming poverty and hunger at global scale. They sought broad participation from filmmakers across many countries and backgrounds. They also aimed to surface standout work that could be showcased at the Sundance Film Festival. They partnered to run a global short film challenge designed to attract and select films aligned to the theme. The program invited submissions worldwide and identified winners to attend the Sundance Film Festival. In addition, Sundance Collab supported a separate pitch challenge for emerging creators. Separately, Southwest Airlines used a similar approach to identify filmmakers for its first branded short film. The challenge received 1,388 submissions representing 89 countries. Five winning filmmakers from the USA, Nigeria, India, and South Africa attended the Sundance Film Festival, where their films premiered. Southwest Airlines’ selected project resulted in a 15-minute branded short, "Alone in Tombstone," which premiered in May 2023.